Social Proof

Overview

Social Proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by Omnichannel Personalization. Social proof messaging is a powerful way to influence customers by providing them with “popularity of the products” as a data point in real time to improve the conversion rate. Omnichannel Personalization constitutes Social Proof as a standalone module which helps in targeting, designing, configuring, and publishing the social proof campaigns. Multiple variations can be created to check effective variations performance for any required range of audience traffic.

Social Proof Campaigns should be enabled for the client site. It mainly requires loading script client.js along with exposing additional Omnichannel Personalization variables on the client site. The event data like number of views, add to cart, purchases, and inventory are available through social proof API for the products displayed on the client site. Social proof allows the client site to provide real-time messaging to customers which helps to take a decision to buy the product. It displays the real-time experience like how many customers are viewing it, the products added to their cart, purchased during the time span, and so on.

Benefits of Social Proof

In the modern marketing strategy, social proof is used to build trust with prospects and increase sales. This proof can come in many formats, including customer interests and reviews, testimonials, influencers, endorsement, etc. Social proof uses these evidences and attains the following benefits:

  • Improved Conversion Rates:Social proof works as the powerful psychological factor and proof-based marketing, founded on the idea that proof sells, not promises. Social proof is a great item to test across your site and on your landing pages to improve conversion rates.

  • Build Trust: Another benefit of social proof is that it can help in building trust. Trust is one of the key factors in converting customers online. Showing potential customers that a business has many satisfied customers through testimonials and user reviews helps build trust that a business is legitimate and trustworthy.

  • Customer Engagement: Customers are more likely to engage in an action if other people are doing it. For example, if over two million people have purchased a product and enjoyed it, the crowd dictates that you are likely to enjoy the product too.

  • A/B Testing: An effective way to test different placements of social proof is through A/B testing. In A/B testing, two different variations of the same page are compared against each other and statistical data is used to determine which variation of the page has a statistically significant difference in conversion rate.